Courses

TAKE AWAY 


At the completion of this  Facebook Marketing Essential course, participants will have learnt important digital marketing skills and master the use of Facebook to promote various content and run ads campaigns. They will also learn to share content across platforms

2024 Course Schedule


Course code:  FME-C1

Session:     Nov 29 - Nov 30

Duration:     2 Days 

Period:     Fri. to Sat. 

Commences:  10am - 1pm 

Delivery:      In-person 


Fee:     NGN120,000

Who can apply

Facebook Marketing Essential

ABOUT THE COURSE


The Facebook Marketing Essential course is a 2-day hands-on intensive coaching programme that teach participants how to use Facebook for Business. They will be taught how to use the tools and features of the application effectively and understand the use of video and other media files formats, messaging and content curation, ads budget and target audience setup. Participants will be able to run their own ads and use the Facebook Analytics report to enhance their future campaigns and engagements.


Course Outline


DAY 1 - Introduction to Facebook 

1. Create a new Facebook Account

2. Add and Remove friends

3. Post content - video, photographs and text

4. Use of the Live Streaming feature

5. Create Facebook Pages

6. How to create and manage Groups


DAY 2 - Facebook fundamentals

1. Creating Generic/Paid Ads campaigns

2. Content generation techniques

3. Setting up the header and adding profile photos

4. Use of the security setting features

5. Delegating Administrative Rights

6. Understanding Facebook Analytics

PREREQUISITES


No previous knowledge required, all that is need is that students come with an open mind ready to learn.


Requirements

An application (such as GoToMeeting) is required to participate in the programme and for writing your assignments you must have a Gmail account. If you don't already have any of these, you will be provided sources for free, user friendly applications.

Suggested Book:


Additional information:

You will only be allow to participate in the course after you payment has been confirmed. The Digital Marketing Foundation course is intended for students with no previous experience who are seeking beginner level training.


Refund Policy: Please read our Terms and Refund Policy before registering for this course

Additional Cost: Course materials such as books and software might be required for the course, but are not part of the course fee. Please read the Requirements and Book section for more information.


Our e-Learning Model: The lessons are video sessions, followed by discussions between the intructor and students to review topics for the day. At the end of the session on Day II,  students will have group discussion of the assignments with the instructor. At the end of the course, students can apply for their certificate.

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