ABOUT THE COURSE

Advance Digital Marketing Certificate course is a four weeks programme, which is an hands-on intensive coaching programme that takes learners through the use of various digital tools such as the Internet, smartphones, Artificial Intelligence (AI) drone and 3D printing, Internet of Thing etc., are transforming the world economy through digital marketing by empowering the consumer to take charge of their marketing campaigns. This Digital Marketing programme is flexible and has an incredibly competitive price. Digital marketing skill helps you to optimize your online presence and boost sales using social media channels or enable you become a certified digital marketer.

Course Outline

WEEK I - INTRODUCTION TO DIGITAL MARKETING

Day 1:  What is Digital Marketing?

• Definition of Digital Marketing

• Introduction to Digital marketing Principles

• Digital Marketing Concepts

Day 2:  Features of Digital Marketing

• Scalability

• Measurability

• Variability

Day 3:  Digital Marketing Channels

• Social Media Marketing

• Email Marketing

• Affiliate Marketing

• Search Engine Marketing and Optimization

• Content Marketing

• Digital Display

• Influencer Marketing

• Blogging

• Mobile Marketing

Day 4:  Challenges of Digital Marketing

• Expertise/Management

• Content Update

• Content Creation

• Analytics and Reporting

• Choosing the right Marketing Mix

• Determining the right Audience

• Budget and Campaign Timeline

Day 5:  Revision and Assessment

WEEK II - DIGITAL MARKETING PRINCIPLES

Day 1:  Digital Marketing Policies and Abuses

• Social Media Control and Governance

• Data and Information Protection

• System Integrity and Firewall

• Bait Advertising

• Fake News

• Aggressive Marketing

• Unsolicited Ads and Ads Blockers

Day 2:  Digital Marketing Strategy Development

• Choosing the right Marketing Mix

• Target Audience and Demographics

• Degerming the appropriate Content Type

• Cost and Budgeting

• Ads Campaign Duration

• Brand Visibility

Day 3:  Ads Campaign and Promotion 

• Content Creation

• Ads Promotion Techniques

• Response to Reactions and Engagements

• Content Update and Ads Review

Day 4:  Analytics and Reporting

• Analyzing Ads Campaign Data

• Data Collection and Compilation

• Generating a Report

Day 5:  Revision and Assessment

WEEK III - PROJECTS

Day 1:  Develop a Digital Marketing Strategy for Company

Day 2:  Develop a Digital Marketing Strategy for Company (Cont'd)

Day 3:  Create content for a Social Media Ads Campaign

Day 4:  Create content for a Social Media Ads Campaign (cont'd)

Day 5:  Project submission and Defense

WEEK IV - REVISION, ASSESSMENT AND AWARD OF CERTIFICATES