Courses
TAKE AWAY
At the completion of the Social Media Management certificate course, participants will will learn how to create, manage and promote content on specific social media channels. The training will enable learners develop essential skills and show them how to apply these knowledge to improve their social media experiences in their workplace or personal businesses.
2024 Course Schedule
Course code: SMM-C1
Session: Nov 21-Nov 22
Duration: 2 Days
Period: Fri. - Sat.
Commences: 10am - 2pm
Delivery: In-person
Fee: NGN120,000
Who can apply
Small business owners
Bloggers, Influencers, Public Figures
Online marketers and marketing managers
Those looking to master Email Marketing
Entrepreneurs
Social Media Management
ABOUT THE COURSE
The Social Media Management certificate course is a 6-day practice-based live training programme that will expose participants to some of the popular social media sites and how to use these powerful marketing tools to promote ads campaigns. They will equally learn to use their key features and the usage of media files, analytics and reporting. This course will enable participants to effectively manage social media sites both for corporate and private purposes.
Course Outline
DAY I: SOCIAL MEDIA FUNDAMENTALS
Social Media Control and Governance
Data Privacy and Information Protection
Copyright and plagiarism
Bait Advertising
The Menace of Fake News
Aggressive Marketing
DAY II: SOCIAL MEDIA ADVERTISING
How to Promote Ads on Twitter
How to Promote your Brand on Instagram
Facebook Advertising Basics
Executing Ads Campaign on YouTube
LinkedIn Advertising
Blogging Content Marketing
DAY III: SETTING UP A FACEBOOK PAGE
Creating a Facebook Page
Add content to a Page
Structuring your Page Content
How to Boost your Ad Campaign
Managing an Ad Campaign
Creating a Facebook Marketplace Group
DAY IV: UNDERTANDING FACEBOOK MARKETING
Creating Generic/Paid Ads campaigns
Content generation techniques
Setting up the header and adding profile photos
Use of the security setting features
Delegating Administrative Rights
Sharing Content Across Platforms
DAY V: CONTENT CREATION CONCEPTS
The Importance of Content
Inserting images/photographs
Choosing a Catchy Article Title
Different Types of Content
Sourcing for the right illustration
The Most Effective Content Types
DAY Vi: ANALYTICS AND REPORTING
The Importance of Analytics
How to Generate a Report
Analytics and Marketing Strategy Development
Choosing a Good Analytics Software
Free vs Paid Analytics
Data Harvesting
PREREQUISITES
No previous knowledge required, all that is need is that students come with an open mind ready to learn.
Requirements
An application (such as GoToMeeting) is required to participate in the programme and for writing your assignments you must have a Gmail account. If you don't already have any of these, you will be provided sources for free, user friendly applications.
Suggested Book:
Reasons Entrepreneurs Must Embrace Digital Marketing
Digital Marketing Concepts and Applications
Additional information:
You will only be allow to participate in the course after you payment has been confirmed. The Digital Marketing Foundation course is intended for students with no previous experience who are seeking beginner level training.
Refund Policy: Please read our Terms and Refund Policy before registering for this course
Additional Cost: Course materials such as books and software might be required for the course, but are not part of the course fee. Please read the Requirements and Book section for more information.
Our e-Learning Model: The lessons are video sessions, followed by discussions between the intructor and students to review topics for the day. At the end of the session on Day II, students will have group discussion of the assignments with the instructor. At the end of the course, students can apply for their certificate.
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