Courses
TAKE AWAY
At the completion of the Email Marketing Essential course, participants will master the use of Email Marketing to promote various types of content, ranging from video, animated GIF, illustrations to photographs, as well as run scheduled campaigns to give them time to attend to other more important task. They will equally learn how to share content across platforms.
2024 Course Schedule
Course code: EME-C1
Session: Oct 4 - Oct 5
Duration: 2 Day
Period: Fri. to Sat.
Commences: 10am - 1pm
Delivery: Online
Fee: NGN120,000
Who can apply
Small business owners
Bloggers, Influencers, Public Figures
Online marketers and marketing managers
Those looking to master Email Marketing
Entrepreneurs
Email Marketing Essential
ABOUT THE COURSE
The Email Marketing Essential certificate course is a 2-day practice-based training programme that will enable participants improve their understanding of Email Marketing and put the tools and features of the application to better use. Learners will know how to create contact list, add and remove contacts, send group messages, scheduled emails, design ads campaigns and more. They will master the processes managing email campaigns.
Course Outline
DAY 1 - Introduction to Email Marketing
1. Introduction to Emailing Marketing
2. How to Import/Export CSV files
3. How to create a contact list field
4. Choosing the right Email Marketing Application
5. Setting up an Email Subscription Form
6. How to create tags
DAY 2 - Email Marketing Fundamentals
1. Difference between Free vs Paid Email Marketing
2. Adding contact t an Email list
3. Creating an Email Marketing Campaign
4. Setting up the Email Scheduler
5. Addition an Email Subscription form to a website
6. Review / Exercises
PREREQUISITES
No previous knowledge required, all that is need is that students come with an open mind ready to learn.
Requirements
An application (such as GoToMeeting) is required to participate in the programme and for writing your assignments you must have a Gmail account. If you don't already have any of these, you will be provided sources for free, user friendly applications.
Suggested Book:
Reasons Entrepreneurs Must Embrace Digital Marketing
Digital Marketing Concepts and Applications
Additional information:
You will only be allow to participate in the course after you payment has been confirmed. The Digital Marketing Foundation course is intended for students with no previous experience who are seeking beginner level training.
Refund Policy: Please read our Terms and Refund Policy before registering for this course
Additional Cost: Course materials such as books and software might be required for the course, but are not part of the course fee. Please read the Requirements and Book section for more information.
Our e-Learning Model: The lessons are video sessions, followed by discussions between the intructor and students to review topics for the day. At the end of the session on Day II, students will have group discussion of the assignments with the instructor. At the end of the course, students can apply for their certificate.
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