About the Book

Digital Marketing Reference Guide reveals the connection between technological innovation and digital marketing. These emerging innovations are replacing existing traditional methods in diverse areas including the workplace, research, military, space, medicine, education, transportation, media and communications, trade and many others. This development has also bring with it many challenges, especially in this early stages of disruptive transformation, where there is inadequacy of trained personnel who can provide the necessary technical support to those companies and individuals who are newly being introduced to digitalization.

Many other other sectors are equally experiencing rapid innovation include ecommerce, social media, advertising and digital marketing. Therefore, it has become quite important to provide resources to guide trainers, learners as well as users as they progress into the new digital age. This book and previously published editions is aimed at providing the necessary resources and guides that will help readers to understand the workings and application of digital marketing concepts in their businesses and private lives.

About the Author

March Oyinki is author of the digital merchant trilogy and an ardent digital marketing enthusiast, publisher, trainer and entrepreneur. He is the Founder and Chair of the Board of Admate Academy, a global training company. He is a Computer Scientist and a former employee of the U.S. States Department, Public Affairs Section of the United States Consulate, Lagos and later joined Chevron Nigeria Limited, Policy, Government and Public Affairs. He is now retired.