Courses
TAKE AWAY
Participants will at the end of this course be able to create social media accounts, run ads campaigns and manage social media sites. They will also learn the different digital marketing channels, and those that are most effective for various audience type. Participants will become competent digital marketers that can match professionals anywhere in the world.
2024 Course Schedule
Course Code: DMFC-P2
Duration: 4 Weeks
Session: Mon. to Fri.
Commences: 10am - 2pm
Delivery: In-person
Fee: NGN250,000
Who can apply
IT Professionals
Webmaster
Web developer
Project manager
Social media specialist
Digital content producer
Blogger
Writer
Digital Marketing Foundation Certificate
ABOUT THE COURSE
Digital Marketing Foundation Certificate course is a two weeks programme, which is an hands-on intensive coaching programme that enable participants to learn and understand the concepts of digital marketing, various digital marketing channels and social media advertising. Learners will be able to effectively manage social media sites, run ads campaigns and understand the difference types of content used on social media and their effectiveness.
Course Outline
WEEK 1: INTRODUCTION TO DIGITAL MARKETING
Day 1. What is Digital Marketing?
Definition of Digital Marketing
Importance of Digital Marketing
Challenges of Digital Marketing
The difference between Traditional marketing and Digital Marketing
Day 2. Digital Marketing Concepts and Applications
E-commerce
Artificial Intelligence (AI)
Electronic Funds Transfer
Logistics and Shipping
Internet of Things
Drone Delivery
3D Printing
Day 3. Introduction to Digital Marketing Channels
Social Media Platforms
Affiliate Marketing
SEO/SEM
Email marketing
Influencer Marketing
Blogging
Digital Display
Mobile Marketing
Day 4. Features of Digital Marketing
Scalability
Measurability
Variability
Day 5. Revision and Assessment
WEEK II: DIGITAL MARKETING CHANNELS
Day 1. Facebook Marketing
Creating a New Facebook Account
Setting up your Header and Profile Photo
How to use Facebook Privacy Setting
Uploading content on your Page
Facebook Ads promotion and Analytics
Crating a Facebook Group and Page
Steaming Live on Facebook
Targeting your Prime Audience
Selling on Facebook Marketplace
Day 2. Affiliate Network Marketing
How does Affiliate Marketing work?
Identifying the right Affiliate Network
What is an Identifier?
The Importance of Conversion
The Role of Cookies in Affiliate marketing
The Essence of Good Content
Affiliate Marketing Policies
Day 3. Email Marketing
Introduction to Email Marketing
Choosing the right Email Marketing Application
How to use the Opt-in Subscription Form
Creating an Email Marketing List
How to create content for Email Marketing
Frequency of Email Marketing Campaigns
Using the Auto Scheduler feature
How to Import/Export a CSV file
Day 4. Search Engine Optimization
Introduction to SEO
Difference between SEO and SEM
How to use Google AdSense
How does the google AdWords Works?
The role of Cookies in site Ranking\
How to select the right Keywords
Importance of Meta data and Links on a Website
How Google Search Engine works
Day 5. Revision and Assessment
PREREQUISITES
Good web authoring skill. Having previously taken the Digital Marketing Foundation course, is desirable, though not required. Previous blog management experience will be helpful, but is not essential.
Requirements
An application (such as GoToMeeting) is required to participate in the programme and for writing your assignments you must have a Gmail account. If you don't already have any of these, you will be provided sources for free, user friendly applications.
Books:
Suggested Book - Reasons Entrepreneurs Must Embrace Digital Marketing
Suggested Book - Digital Marketing Concepts and Applications
Additional information:
You will only be allow to participate in the course after you payment has been confirmed. The Digital Marketing Foundation course is intended for students with no previous experience who are seeking beginner level training.
Refund Policy: Please read our Terms and Refund Policy before registering for this course
Additional Cost: Course materials such as books and software might be required for the course, but are not part of the course fee. Please read the Requirements and Book section for more information.
Our e-Learning Model: The lessons are video sessions, followed by discussions between the intructor and students to review topics for the day. At the end of the session on Day II, students will have group discussion of the assignments with the instructor. At the end of the course, students can apply for their certificate.
📚 Digital Marketing Books
